Home care · Plant-based cleaning products
Awenest: marketplace growth case study
The challenge
Awenest's ad account had grown organically into a tangle of campaigns with overlapping keywords, overbidding on low-traffic terms and no clear structure for scaling winners.
What Blooprint did
- ✓Ad optimisation through campaign restructuring
- ✓Keyword segmentation into high, medium and low traffic buckets
- ✓Scaling high-performing keywords while researching new terms
- ✓Performance-based bid adjustments to control overbidding
- ✓Competitive analysis for pricing and product differentiation
- ✓Creation of 393 new campaigns across SKUs
- ✓Ad groups organised into brand attacking, defending, performance and research
Services used
Want the numbers behind this engagement? We share results and references on a call.